Editorial Guidelines

Journal articles are written by Eva's team and, where they touch health, reviewed by a fact checker with veterinary training. Each article names its author and reviewer and its last update.

Product picks are chosen for the dog, not the commission. Eva carries some products in its own store and says so on every card. Articles are written as a single first version and updated in place.

Nothing in the Journal is veterinary advice. When an article touches health it carries the vet disclaimer and points to the flagship for care.